HOLIS BODY
Step into the world of Melissa Colombo, an exceptional London pilates teacher with over a decade of expertise in holistic practices. Entrusted with the task of crafting a landing website that reflects Melissa's unique teaching style and holistic approach, I embraced the challenge wholeheartedly. Her vision went beyond a personal branding; she sought an identity that would transcend to her future studio. This project became an opportunity for me to create a website that truly resonated with Melissa's philosophy and values.
001 Branding
002 Web Layout Exploration
003 Photoshoot & Editing
004 Site Map
005 User-flow / Funnel
005 Web Design
Figma | Ai | Lrc | Ps | Sqs
001 BRANDING
Collaborating closely with Melissa, we delved into the significance of mind-body connection, seeking a name that embodied this essence. The result was "Holis Body," a perfect reflection of her teachings. The logo design adopted thin lines, symbolizing elegance and lightness, while the color palette, consisting of off white, pastel yellow, pink, and deep green, exuded the elegant look Melissa envisioned. Crafting the branding guidelines, I ensured a consistent and harmonious visual identity that would inspire her audience.
002 WEB LAYOUT EXPLORATION
The web layout exploration was an exciting phase where creativity met strategy. While initially exploring a colorful approach, I realized the need to align it better with the brand's identity. The decision to transition to a refined black and white photographic theme not only added a touch of sophistication but also optimized the user experience.
The final layout ensured seamless navigation and provided a visually appealing platform for Melissa's teachings to shine.
003 PHOTOSHOOT & EDITING
To bring the website to life, I orchestrated a purposeful photoshoot with an emphasis on capturing images that blended seamlessly with the black and white aesthetic. Each shot was thoughtfully curated to evoke a sense of elegance and holism.
Through meticulous editing, I added a subtle dreamy touch, enhancing the allure of the imagery and ensuring it harmonized perfectly with the brand's essence.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
004 SITE MAP
Understanding the importance of a clear user journey, the site map was thoughtfully designed to funnel visitors to the contact form while offering valuable insights into Melissa's teachings and services.
006 WEB DESIGN
The web design culminated in a minimal and elegant impactful presentation, amplifying Melissa's holistic vision.
Each element was strategically placed, with a focus on simplicity and relevance.
A standout feature was the relevant experience section, where Melissa's expertise shone through visually, allowing her credentials to speak for themselves. This section was thoughtfully designed to give a quick understanding of her abilities without the need for a traditional CV.
