bagaggera

ORGANIC PRODUCE, HOSPITALITY AND WORK INCLUSION FOR DIFFERENTLY ABLE PEOPLE

BAGAGGERA

Welcome to Bagaggera, an enchanting organic farm nestled in the heart of Brianza Lecchese, Italy – a picturesque location between Milan and Lecco. With a storied history dating back to the 17th and 19th centuries, Bagaggera has transformed into an innovative biodynamic farm that champions ethical agriculture and animal well-being.

As Bagaggera extends its horizons by introducing a new organic restaurant and accommodation services, the importance of a compelling rebranding and captivating website cannot be overstated. These elements are crucial to align the company's image with its true essence.

In pursuit of this objective, a comprehensive market research project aimed at revitalizing Bagaggera's visual identity and communication strategy was presented. The ongoing rebranding and website development initiatives are scheduled for completion by the end of 2023 and will be showcased here upon finalization.

001 Reference Market Research
002 Area Market Research
003 Company Analysis
004 Branding Proposals
005 Coming up

Figma | Ai | Lrc | Ps | Elementor

001 REFERENCE MARKET RESEARCH

This chapter initiates an extensive exploration into the organic farming and hospitality sectors. By dissecting industry trends and strategies trough customers' admired companies, we unlock valuable insights. This deep understanding of admired industry leaders equips us to identify opportunities and anticipate challenges for Bagaggera's rebranding and website enhancement.

002 AREA MARKET RESEARCH

Successful rebranding hinges on an intimate understanding of local market dynamics and target audiences. In this segment, we delve into the Brianza Lecchese region, meticulously analyzing the local market. This groundwork becomes the cornerstone for crafting Bagaggera's brand message and website content, forging a powerful positive contrast with the brand identities present on the territory.

003 COMPANY ANALYSIS

A thorough assessment of Bagaggera's existing branding, communication strategies, and online presence is imperative to pinpoint areas for improvement. We meticulously scrutinize the farm's visual elements, website structure, and social media footprint to evaluate their effectiveness in conveying the farm's core values and distinctive offerings.
Building on the insights gathered in previous chapters, our comprehensive conclusions and actionable recommendations pave the way for Bagaggera's successful rebranding and website development. This strategic analysis and market insights ensures their visual identity mirrors their genuine essence and elevates their standing in the market.

004 BRANDING PROPOSALS

The culmination of in-depth research and analysis yields a collection of branding concepts that encapsulate Bagaggera's intrinsic spirit and resonate deeply with the target audience. This encompasses a redesigned logo – as per the client's request – typography suggestions, a thoughtfully curated color palette, and a set of visual guidelines. Together, these proposals offer a spectrum of emotions that Bagaggera's brand identity can convey to both its loyal patrons and new clientele.

Lesson
Learned

  1. One of the pivotal lessons from the Bagaggera project underscores the profound importance of immersing ourselves in the client's business essence. In Bagaggera's case, our exploration of the farm's diverse activities, historical legacy, values, and commitment to sustainability facilitated the creation of a brand identity that genuinely resonates with its offerings.
  2. Equally significant is the emphasis on contextual relevance and audience understanding. Tailoring rebranding and website strategies to the unique preferences and aspirations of the Brianza Lecchese community through targeted market research forms a strong bond between Bagaggera and its local patrons.
  3. Lastly, the Bagaggera project underscores the power of inclusivity – not just in the farm's offerings but also in its branding. By highlighting the farm's commitment to inclusivity through collaborations with organizations like Corimbo Onlus, a brand message that not only reached a wider audience but also fostered a sense of community and shared values was crafted.

coming up...

Currently working on, refining the rebrand, web design and social layuots.
They will be posted on this page as they are completed.

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LET'S WORK TOGETHER

+39 379 120 71 34

marco.ramerio@gmail.com